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Niels Pedersen

Niels Pedersen General Manager, Welland Toyota

Welland Toyota is pleased to announce Niels Pedersen as General Sales Manager. Niels will be in charge of managing the recent growth in sales activity at Welland Toyota and will be responsible for the sale of new Toyota vehicles as well as pre-owned cars and trucks of all makes and models.

Niels comes to us with an array of impressive experiences in the automotive industry having worked in the businesses since he was 12-years old! He has specific knowledge of the Toyota brand and has managed at a senior level for retail dealerships for over 20 years. He is a graduate of the National Automotive Dealership Association Academy’s General Dealer Management Program in McLean, Virginia.

As a resident of Sherkston, Niels says he loves working and living in the region and chose Welland Toyota because it subscribes to a customer focused approach to business. He adds, "We are not in the car business, we are in the people business! People taking good care of people."

In addition to his talents in the automotive industry. Niels is also an accomplished keyboard player and song writer! You can see a preview of Niels's talents from this piece he composed for the Shaw Festival Theatre below!

Niels currently loves driving a 2018 RAV4 Platinum. We invite you to drop by to welcome Niels or you can contact him at Welland Toyota at (905) 788-2200 or neils@welland.toyota.ca